“India’s 2024 Streaming Trends: Netflix, Prime Video, and Disney+ Hotstar Lead the Way”
Prime videos and Netflix are on Hindi content, while Disney+ is leading the way in hot regional shows. ORMAX’s 2024 report sheds light on the regional hits and the rise of global franchises in India’s smallest regions
According to ORMAX’s Media report “Streaming Originals in India – The 2024 Story”, Prime Videos and Netflix have emerged as the most watched platforms for Hindi shows in India, while Disney+ is leading in hot Tamil and Telugu content.
The report presents a comprehensive analysis of the Indian streaming economy, focusing on core topics in Hindi, Telugu, Tamil and international languages. Using metrics such as number of viewers, marketing discussions and strength of the topic, the report sheds light on emerging trends in India’s thinnest environment.
The report highlighted the strong presence of platforms like News18, Prime Videos and Digital+ Hotspot, which together have a total of around 70 million subscribers. It also highlighted the increasing impact of regional content and franchise-based factors in shaping India’s streaming industry.
Top Artists in Hindi Originals
Mirzapur S3, the first video to be watched in 2024, is expected to be seen more in India than ever since it has achieved a staggering viewership figure of 30.8 million. Among the contenders, the first panchayat with 28.2 million viewers included these three.
The dominance of the first video and internet was immediately apparent, with each platform seeing more than 15 percent of the top five results. In the field of Hindi cinema, the NETFLIX created their dominance by securing 11 positions out of the top 15. The film Do Patti was in the lead with 15.1 million viewers, followed by Sector 36 and Maharaja.
Regional Content Highlights
In the regional sector, Telugu and Tamil original works gained momentum. In Telugu, Disney+ Hotstar’s Save the Tigers S 2 topped the four with five million viewers, followed by B&B, Bujj and Bhairav. Tamil viewers liked the inspector amount of prime videos which topped the list with 4.9 million viewers, while Disney+ Hotstar dominated the top 10 with seven entries.
International hits in India
The global franchises continued to expel Indian philosophers. The Netflix group ESA2 broke records as the most watched international show in India, expelling 19.6 million philosophers. Other popular attractions included The Boys ESA4 and House of the Dragons ESA2. Alaanki, the international film received a massive boost, making it the only film in the world to exceed five million views.
