India’s advertising industry is vibrant and expanding: Martin Sorrell of S4 Capital

Sorrell said that Indians have understood the importance of digital communications.

Advertising guru Martin Sorrell, executive chairman of digital advertising and marketing services company S4 Capital, is betting big on India’s advertising market.

The Indian advertising market is very vibrant, he told Reporters at the World Economic Forum in Davos on January 20.

Even now traditional media is dominating, while now almost 70 per cent of the world is digital. Almost one trillion dollar is spent in the world (on marketing). And $700 billion is digital and $300 billion is commercial. Commercial share is decreasing, if you have live sports then it is declining by almost 5 per cent. Athletics and other streamers have captured the power of games like IPL (Indian Premier League).”

Sorrell also said that they have got a small operation in New Delhi and they are very keen to grow it further. “I think we are very keen to see how we can make it even bigger.”He is optimistic not only about India, but also about the Indian advertising market.